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Abu Header 1
Abu Header 2
Abu Header 4
Abu Header 1
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Calling for a brand refresh to make a big impact in the fishing space, Pure Fishing looked to us to create an innovative and polished display for their line of Abu Garcia rods.
Balancing high end materials with economics of scale, Niven rose to the challenge to create a sleek yet striking display with a floating header. This freestanding display is an elegant representation of Abu Garcia's renewed branding, making an eye-catching splash in the fishing department.
Initial Concept
Engineering Process
Final Display
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